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NIRF Engineering
Ranking 2025
Duration
5 Months
Mode of Delivery
Live Online + 3-4 Days Campus Immersion
Eligibility
Graduate + Min 50% Marks
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Duration
5 Months
Mode of Delivery
Live Online + 3-4 Days Campus Immersion
Eligibility
Graduate + Min 50% Marks
The Post Graduate Certificate Programme in Strategic Product Management at IIT Roorkee is a 5-month immersive programme designed to equip professionals with end-to-end product management expertise. Covering product strategy, user research, analytics, AI integration, business models, and GTM strategies, it blends theory with hands-on learning. A key highlight is the Build Your Own Product (BYOP) initiative, where participants develop real-world solutions under expert mentorship. The curriculum includes industry tools like JIRA, Figma, and Google Analytics, alongside case studies and sessions with industry leaders. With a mandatory campus immersion, this programme prepares learners to drive product innovation and business growth effectively.
Gain expertise in product lifecycle management from ideation to execution.
Develop data-driven decision-making skills with analytics.
Understand how to build and launch successful products.
Learn to implement AI-driven solutions in product management.
Master industry tools and frameworks for roadmaps and GTM strategies.
Get hands-on experience with a Build Your Own Product (BYOP) project.
Prepare for product management job interviews.
BYOP Assignment
Case-Based Learning
Hands-on Sessions
Sessions by Industry Experts
Live Interactive Sessions
Debunking Myths About Marketing and Product Marketing
Core Concepts in Marketing and Product Marketing
Understanding Customer Value
How Consumers Make Choices?
Essentials of STP: Segmentation, Targeting, and Positioning
4Ps of Marketing
Marketing Strategy: From Aspirations to Action
Mysticism around Product Management: Who are Product Managers and What do they do?
Do We Really Need Product Managers?
Meaning of Product Management
Roles and Responsibilities of a Product Manager
What Does It Take to Become a Star Product Manager?
Product Management Process
6D Framework
Problem Space vs. Solution Space
Mechanics of User Research
DVA Framework for User Problems
Answering the 5 Whys in Context of Product Discovery
Decoding the Jobs-To-Be-Done (JTBD) Framework
Creating User Personas
Fundamentals Around Minimum Viable Products
Introduction to Product Analytics
Product Analytics vs. Business Analytics
Types of Data a Company Can Capture
Different Types of Product Metrics
How to Choose the Right Metrics
Guided Sessions with Mentors (Group-Wise)
Building Product Roadmaps
Specifying Objectives and Key Results (OKRs)
Prioritization Essentials: RICE and KANO
Product Delivery Modalities
Grasping Product Architecture
Tech Stacks Basics
Understanding APIs
SQL Basics
Meaning of a Business Model
Key Elements of a Business Model
Types of Business Models
Business Model Canvas
What Is a GTM?
3C/4P Framework for Creating GTM
Getting to First 1,000 Users
Managing Product Launches
Keys to a Successful Product Launch
Meaning of Branding
Branding Frameworks for Product Managers
Creating Story Brands
Cracking PM Interviews
Handling Basic, Behavioural, Analytics and Tech Questions around Product Management in Interviews
Note:
A Bachelor’s degree or an equivalent qualification (10+2+3) with a minimum aggregate of 50% marks. A diploma (10+2+3) is accepted.
The options for educational loan facilities from leading banks are available.
| Booking Amount | Instalment 1 |
|---|---|
| INR 80,000/- + GST | INR 75,000/- + GST |
| At the time of admission | 5th September 2026 |
The options for educational loan facilities from leading banks are available.
Prof. Sourabh Arora
Assistant Professor – Marketing,
DoMS, IIT Roorkee
Note: Sample certificate is indicative. The Institute reserves the right to revise it..
To certify this programme, candidates must satisfy the evaluation criteria (60% in overall assessment) and the attendance criteria (75% of all sessions).
Master the art of strategic product management with CEC, IIT Roorkee’s prestigious certification, equipping you with cutting-edge skills to drive innovation, market leadership, and business success.
Deadline Approaching
